Her Corner

One of the best things about working for Melanie Spring‘s Sisarina (currently a firm being restructured and reimagined) from 2012-2015 was getting to work on so many projects for kickass businesswomen. She was really keyed into that world and we worked on a lot of branding and site projects for female-owned businesses Her Corner was one of the coolest. It’s a round table, it’s a resource, it’s a way for women to network and expand their businesses.
My 2014 redesign of their materials looked to convey that sense of shared strength paired with smarts and a sophisticated look, without coming across too cold and “cool.”
They have since rebranded but this was a very popular redesign and ended up getting a terrific response and great conversion, enrollment, and retention.

  • Client
    Her Corner / Sisarina
  • Date
    Jun-2014